Bounce rates are often considered as one of the key point in determining your website’s/blogs ranking. In simple words, Bounce rate tells you how much time people spend on your website. Less Bounce rate means people leaving your website less.
Obviously a great amount of work is required to bring back your readers to your circle.More readers always means more conversion.
Here are few tips to help you to reduce your sites bounce rate based upon my experience.
#1. Landing page with Better User (Oriented) Experience –UX/UI
Your landing page matters the most.
Yes you heard it right. Over the past few years it has been a trend that the content quality is not the only factor that determines the ranking and design also matters.
Investing in good design not only gains the attention but its also proven that it increases conversion rates.Many people face it difficult to choose a perfect design and always need a tailor made designs.
For that case i suggest you to hire good Designers and the cost you spend on it is never a waste.These agencies nowadays also helps in your User Interface tweaks and gives User (Centric) analysis .
And as always Good design gets good attention. And Google want you to serve people not bots !
#2. Promising (not Killer) Call to Action
If You want to convert your readers into loyal readers and again loyal readers into your customers. Then you have to do this call to action. You have to give them an offer or service and make it so compelling that it leads to sales.
Promising Call to Action should serve its purpose and should not be a fraud ,as it will adversely affect your blog’s /Websites traffic.Killer Call to Action Banners or Buttons can be compelling.But do think twice.Can you deliver them always those killer content always? If your answer is a No ,please keep it simple and accurate .So your readers wont be disappointed.
#3. Load it Faster (with no or less pop ups)
Good Design with faster content delivery also is a must. And Search engines prefer Responsive Websites. Reduce the loading time considerably by avoiding unnecessary bulky image files ,java scripts etc.
Always try to build websites that use minimum amount of data. Because data usage can also be a deciding factor.
Avoid Using POP-UPs .Although those can help us to get quick attention from our readers.It can also lead to increased bounce rates.So I strongly recommend to avoid using POP-UPs as they are really annoying.
P.S. Many of our readers pointed out that giant blogging websites use them to advertise or as their Call to Action Banners.Yes ,you said it .
Its because their site/blog has got huge readership and they already have their trusts.So there is less to worry about.
#4. Choose Your Keywords Accurately
Proper keyword research is a must before you do the above steps.You should have detailed idea about your topic/niche and the group of readers you target.
Narrowing your target helps you to serve them with right dish with right recipe.
Most of the people thimk that injecting money making keywords into their site gives them good rankings.
Its Absolutely Wrong !!
Keywords with relevance scores here.When you consider top blogs and their keywords used,they always gave importance to most suiting and relevant keywords rather than choosing a pile of high traffic keywords.
Always keep in mind "Low Traffic Relevant Keywords Gives you more than high Traffic Irrelevant ones".
#5. Offer them a reason to come back
If you want your readers to come back and visit your site again offer them perfect reason for it.
Yeah. I'm (super) stressing on this point again and again.By this time you must have understood about what I'm trying to say.
Tell your story in a completely different manner and standout from your fellow competitors. And always give them the reason for this question-
"Why should i come Back?"
Bonus Tip - Get most out your 404 page
Always design your 404 pages with atmost care. Whenever an error occurs we don't want our users to leave .
Give them options like
- search box
- recent posts
- navigation links
- popular posts ..etc
I suggest you not to put Ads in this page (But you can put links if you want).
Never allow them to get bored or get tired of seeing your website/blog with some stupid Ad based or Ads posts.Always serve them with right and relevant topics rather than serving them Ads.
Hope you got an idea to about how to pull back your bouncing customers and make them your loyal readers.Got any more ideas.Please do comment in the comment box below. Happy blogging